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Brand Essentials - Maintaining Brand Consistency

Brand Consistency

Written by:
Tina Brown

23/03/2022

Our clients regularly ask for help with their brand identity. From social media posts, to printed materials, to how their website appears, there is always one common issue to address - how to maintain brand consistency.

With lots of people within your business potentially interacting with and promoting your brand across multiple platforms it can seem impossible to control how your target audience sees your business.

One key document that every company (no matter how small) should have is a Brand Guidelines document. This can be as short as 3 pages or as long as you need it to be, but it must cover the key components that inform people of how your brand should appear. If you outsource any of your promotional activity, such as digital marketing, social media, print or web design, your Brand Guidelines document is what will save you time and money, but most importantly protect the credibility of your brand.

To support our customers with their brand we have put together the following offer;

Brand Essentials Package.

Included in your package;

- Brand Consultation Session

An indepth look at your brand with a branding expert. You will receive a deeper understanding of what your brand means to your customers and how to use it to truly engage them.

- Brand Guidelines, incl. Logo design

A document providing all of the information required to ensure your brand remains consistent wherever it appears.

- Social Post Template

Fully branded template for your major social channels to maintain brand consistency with your posts.

- Website design

Fully designed for use on your preferred website platform.

From £349 you can improve credibility and increase brand awareness.

Book your consultation today

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Contact us.

Julias Way

Kirkby-in-Ashfield

Nottinghamshire

NG17 7RB

T: 01623 625222

E: hello@summitcreative.co.uk