Our initial brief was to design, print and produce a high quality printed catalogue to showcase their products.
Mainline required a catalogue to showcase their vast variety of products in a handy, easy to read format. The catalogue was intended to act as a guide that would fit in nicely in the pocket for customers to have to hand, is easy to read whilst showcasing all the information in a concise and consistent layout.
We considered the use of the catalogue and compiled a list of the most important aspects; size, quick reference and highly informative with good customer convert rates.
Our first consideration in the design process was usability of which the main priority was size, we needed to design to a size which would be small enough to be taken with someone, but still ensure the catalogue wouldn’t be lacking in information.
Since the catalogue needed to be highly efficient and user friendly, we broke down the information into easy to find sections, colour coding each product type and referencing these colours in the contents pages. We also ensured that the many statistics for each product were in easy to digest tables.
Lastly, we ensured that the layout of text and images along with the colours used, were following the brand guidelines to protect brand consistency.
We designed a bespoke sized printed catalogue which is quick and easy to find the product the customer is looking for and gives an overview of the product information as well as demonstrating the brands high quality and expertise. We are so happy with the finished product and so was our client. We also generated a digital version for use on their website and make updates annually with additional product ranges.
We're all about collaboration and inclusivity, so we love to work closely with our clients - but not everyone wants that and we totally get that. We'll work in a way that suits you whilst ensuring that we're on the same page every step of the way - from our first discovery session right through to project completion.
Amari West London
West Midlands Safari Park
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