My Smart Desk Rebrand & Ecommerce Website Design
Working with this new brand our team created a slick Shopify website & brand design to standout in a competitive marketplace.
The Brief.
My Smart Desk wanted to completely rebrand in order to distinguish themselves as a unique online retailer of high quality office supplies. They also required a website to accompany the rebrand which would demonstrate the sleek and innovative function of My Smart Desk’s products.
Our Approach.
We used a coherent and carefully chosen colour palette consisting of blue, black and white. The colour story is perfect for presenting the nature of My Smart Desk’s products and standing out against other competitors' sterile and corporate feel. We took great care to create a user friendly website that was simple to navigate and allowed the user to easily find all the relevant information to solidify their decision to purchase.
We also created a variety of marketing resources and templates to be used across various platforms to further establish the brand identity.
The Outcome.
An easy to navigate space and unbeatable user experience was created with a strong brand presence throughout all marketing avenues.
Building the site on Shopify enables web traffic marketing efforts to be closely tracked, whilst delivering a high conversion rate.
Compared to other Shopify stores that launched in the same week, My Smart Desk is in the top 3% of website traffic.
We're all about collaboration and inclusivity, so we love to work closely with our clients - but not everyone wants that and we totally get that. We'll work in a way that suits you whilst ensuring that we're on the same page every step of the way - from our first discovery session right through to project completion.
