Ride Reel

The Brief.

REEL required full marketing and web development support, from a logo and brand guidelines to web design and social media strategy. The business needed to create an immersive and experiential brand that would entice customers through its website and other digital mediums.

Our Approach.

We initially provided REEL with a logo and brand guidelines, additionally creating marketing communications and tone of voice documents to help personify the brand.

These documentations enabled us to identify brand personas and target demographics to funnel the audience. Subsequently, the synergy between these documents translated through to the website design and build, enabling us to create a humanised, fun and relatable brand.

We considered the customer’s journey throughout, carefully mapping out REEL’s web pages to showcase its three main principles (Ride Green, Ride Far, Ride Different) whilst streamlining the purchasing process and providing accessible points of contact for customers.

The Outcome.

Within the first few months of REEL launching, we have sold numerous scooters to the general public and formed business to business relationships with scooter retailers to sell REEL scooters in their stores across the UK.

We ran social media advertising for REEL to increase brand awareness in a competitive market, and since then we have seen their website traffic soar with increased traffic by 143%. Compared to other Shopify stores that launched in the same week, REEL is in the top 7% of website traffic.

We're all about collaboration and inclusivity, so we love to work closely with our clients - but not everyone wants that and we totally get that. We'll work in a way that suits you whilst ensuring that we're on the same page every step of the way - from our first discovery session right through to project completion.

Just a few of our friends.

Don't just take our word for it.

"Our marketing portal saves our business a lot of time, particularly removing the need for back and forth communication. Updating internal documents, customer facing documents, marketing materials and much more has been completely streamlined using Summit Creative's system. The creative team at Summit are exceptional at communicating with our teams too, which makes working with them thoroughly enjoyable. "

Roger Genis

Amari West London

"I wanted Abbey to know that I’m really happy with the job she’s doing. I gave some constructive criticism a while back and every single thing I said has been 100% taken on board and sorted. And I really do appreciate that. I love working with you guys, your whole team is fab. Holly and Maggie are absolute stars as well! "

Linsey Briggs

CEF

"Summit Creative has come to understand our business, how we operate, what we need and when we need it. The whole team are great and I wouldn't hesitate to recommend them. "

Steve Hudson

Howarth Timber

"Summit Creative has amazing innovative ideas. No matter what your goal is, they make it happen. "

Hannah Sherriff

Mainline

"We’ve been using Summit for the past several years and have always impressed with the quality of print and their ability to meet deadlines with ease. The team are always on hand to help with any enquires we may have. We look forward to continuing to work with Summit Creative in the future. "

West Midlands Safari Park